Redefining the Perception of Canadian Fashion.

By connecting Pour l'Amour with content creators and like-minded neighbours, we sparked brand love and an engaged community. Our efforts led to 160 media attendees at the pop-up event, converting 16 of them into brand ambassadors with a combined following of over 1 million. This doubled the brand's social media growth and increased foot traffic and further boosted social media traffic by 5600%..

The campaign strategy and partnerships with brands like 1800 Tequila, featured local musicians such as Kofi, and photographers such as Othello Grey, successfully elevated Pour l'Amour's presence in the Canadian fashion scene and demonstrated the power of a well-executed, community-focused approach.

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