RUMORED

RUMORED sought to refresh their pre-existing branding kit and its elements, to bring the women’s fashion brand into actualization alongside its projected peers. Once branding was modernized with a timeless look, we continued to follow through with a full redesign for web.

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Who is RUMORED?
RUMORED is an aspirational fashion brand that gives customers what they ask for. Through crowd sourcing opinions on pre-existing garments, and demand for new ones, the leading women behind RUMORED steer a ship that points the dial toward creating accessibility around buzz-worthy trend pieces, and timeless staples. Aiming to be a brand that actually gets you, they target the urban it-girl, a woman in pursuit of individual dreams- they obtain this through direct implementation of real-time customer feedback.

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